blog GAMIL: an insider look at design » typography

Daily Drop Cap

beth — Tue, 13 Oct 2009 18:27:15 +0000

Typographer and Illustrator, Jessica Hische, has set out to create “an illustrative initial every day,” and she is sharing her beautiful work through a website dedicated to her efforts: dailydropcap.com. She is currently on letter “N.”

cricket: The Green Tea Cola

britt — Fri, 15 May 2009 14:17:17 +0000

I came across cricket today in my morning internet wanderings, and was immediately drawn to because of its simply/happy/friendly feeling packaging.

Cricket is a Green Tea and Kola Nut Brew. None of those chemically ingredients such as the phosphorics or high-fructoses are included in the Cricket formula.

Away We Go Movie Poster and Trailer

britt — Thu, 07 May 2009 14:34:48 +0000

Away We Go Movie Poster

A couple years ago Beth wrote about the yU+co title sequence for The Bee Movie. Well it is about time for us to take note of another movie that has beautiful Typography and Illustration. I saw the Trailer for “Away We Go” a month or so ago, and it has been on my mind often. I absolutely love the movie poster (above) with the mix of photography, illustrated background, and Hand-Lettered Type.

Away We Go comes out in Theaters June 12, 2009.

(below are stills from the Trailer)

Be eco-friendly…with your font!

beth — Wed, 07 Jan 2009 23:31:00 +0000

Maybe your printer’s toner cartridges are recyclable. Fortunately ours are. But regardless of that, we use a lot of unfriendly ink, and it costs a lot too! Always at the forefront of green efforts, the Dutch, and more specifically, a company called Spranq, created an eco-friendly font called Ecofont. Because there are holes pervading each letter (originally based off of Vera Sans), the font uses 20% less ink than standard fonts. It’s a free download too! Now, if I can think of something to use it for beyond the sterotyped movie marquis type, I’ll be golden (and green)!

via Cool Hunting

yU+co title sequence makes The Bee Movie worth seeing

beth — Tue, 13 Nov 2007 18:58:43 +0000

I liked The Bee Movie. It was cute.This blog entry is not about critiquing the movie though, so let me move on after simply saying that compared to other kids movies that have a lot of story interest, humor and visual appeal for the over 12 crowd (i.e. Happy Feet or The Incredibles), The Bee Movie left me a little bored.

So, it was quite surprising that a movie which fell flat for me, had me staying in my seat through the entire ending title sequence. My only critique was that it was completely different, basically unrecognizable, to the rest of the movie – which was also a good thing about it. yU+co created the sequence. The background environment is almost painterly with a plane of animation in front (sorry animators, I know I’m not using the right descriptors here) following a simple flat bee graphic and falling letters of unicase serifs (maybe Filosofia?) for all of the titling info. It’s a great example of animated graphic design.

So if you go to see The Bee Movie, stay til the lights come up or you’ll miss the best part.
or check out the title sequence in a little bitty frame here.