Dispatch from WSA

Date February 27, 2008

As Billy Joel sang Saturday night, “There’s no business like shoe business.” Overall I can’t say that the World Shoe Association seemed like a great show in Vegas. I think MAGIC, a week earlier, would have been a better trip. Luckily the materials show adjacent to it was eye opening. If anything, most of what [...]

Bling or Formula J? Walking on water all the way to the bank.

Date January 25, 2008

Apparently, the bottle of water you choose says a lot about what you might be searching for, or who you want to tell others you are. I’ve often wondered, and tested the theory that you could find relief in a bottle. Never thought it would be a bottle of water…

Spiritual Water “Do You Believe?” is [...]

Branding a product: how a 5-minute blurb turns into 3 days

Date November 27, 2007

Ok. As you’ve possibly already read, we have a new product out for the holidays called the Facemod Self-Centerpiece, which we developed to promote our new 3d-printing capabilities. As anyone who has ever written a resume knows, it’s 10 times more difficult to market your own stuff than someone else’s. And that is why it [...]