<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>blog GAMIL: an insider look at design &#187; color</title>
	<atom:link href="http://www.gamil.com/tag/color/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.gamil.com</link>
	<description>elements of inspiration and moments of distraction from a small design firm</description>
	<lastBuildDate>Thu, 19 Nov 2009 15:47:15 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Aerial Shots of Tulip Fields</title>
		<link>http://www.gamil.com/2009/03/27/ariel-shots-of-tulip-fields/</link>
		<comments>http://www.gamil.com/2009/03/27/ariel-shots-of-tulip-fields/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 14:28:26 +0000</pubDate>
		<dc:creator>britt</dc:creator>
				<category><![CDATA[Blog and Surf]]></category>
		<category><![CDATA[Natural Environment]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[flowers]]></category>
		<category><![CDATA[tulips]]></category>

		<guid isPermaLink="false">http://gamil.com/?p=1266</guid>
		<description><![CDATA[It seems like it has been forever since we have seen the sun here in Raleigh, so this morning I looked for a little Spring cheer. I found just that in the northern Holland Tulip fields. What a great color inspiration for these dreary days.



photos from DailyMail
]]></description>
			<content:encoded><![CDATA[<p>It seems like it has been forever since we have seen the sun here in Raleigh, so this morning I looked for a little Spring cheer. I found just that in the northern Holland Tulip fields. What a great color inspiration for these dreary days.</p>
<p><img class="alignnone size-full wp-image-1267" src="http://gamil.com/wp-content/uploads/2009/03/tulipfield1.jpg" alt="tulipfield1" width="400" height="279" /></p>
<p><img class="alignnone size-full wp-image-1267" src="http://gamil.com/wp-content/uploads/2009/03/tulipfield1.jpg" alt="tulipfield1" width="400" height="279" /></p>
<p><img class="alignnone size-full wp-image-1268" src="http://gamil.com/wp-content/uploads/2009/03/tulipfield2.jpg" alt="tulipfield2" width="400" height="267" /></p>
<p><em>photos from <a href="http://www.dailymail.co.uk/home/index.html" target="_blank">DailyMail</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2009/03/27/ariel-shots-of-tulip-fields/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Color, Pattern, &amp; Cakes OH MY!</title>
		<link>http://www.gamil.com/2009/01/28/color-pattern-cakes-oh-my/</link>
		<comments>http://www.gamil.com/2009/01/28/color-pattern-cakes-oh-my/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 22:02:51 +0000</pubDate>
		<dc:creator>britt</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gourmet: Food and Beverage]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[pattern]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://gamil.com/?p=1136</guid>
		<description><![CDATA[Earlier this week I came across these photos by artist Amy Stevens. And in case you aren&#8217;t exactly sure what they are of&#8230; well they&#8217;re CAKE! YUMMY YUMMY YUMMY! Well I guess really the cake part is secondary to the fabulous decorating and backgrounds!
Check out More of Amy&#8217;s Confection photos.
]]></description>
			<content:encoded><![CDATA[<div id="attachment_1142" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-1142" src="http://gamil.com/wp-content/uploads/2009/01/confections-18-20061.jpg" alt="Confections #18, 2006" width="400" height="292" /><p class="wp-caption-text">Confections #18, 2006</p></div>
<p>Earlier this week I came across these photos by artist <a href="http://www.amystevensart.com/bio/bio2.html" target="_blank">Amy Stevens</a>. And in case you aren&#8217;t exactly sure what they are of&#8230; well they&#8217;re CAKE! YUMMY YUMMY YUMMY! Well I guess really the cake part is secondary to the fabulous decorating and backgrounds!</p>
<p><a href="http://www.amystevensart.com/recent/recent2.html" target="_blank">Check out More of Amy&#8217;s Confection photos.</a></p>
<div id="attachment_1138" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-1138" src="http://gamil.com/wp-content/uploads/2009/01/confections-26-2007.jpg" alt="Confections #26, 2007" width="400" height="268" /><p class="wp-caption-text">Confections #26, 2007</p></div>
<div id="attachment_1139" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-1139" src="http://gamil.com/wp-content/uploads/2009/01/confections-42-2007.jpg" alt="Confections #42, 2007" width="400" height="268" /><p class="wp-caption-text">Confections #42, 2007</p></div>
<div id="attachment_1140" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-1140" src="http://gamil.com/wp-content/uploads/2009/01/confections-54-2007.jpg" alt="Confections #54, 2007" width="400" height="268" /><p class="wp-caption-text">Confections #54, 2007</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2009/01/28/color-pattern-cakes-oh-my/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Map out the President</title>
		<link>http://www.gamil.com/2008/11/06/map-out-the-president/</link>
		<comments>http://www.gamil.com/2008/11/06/map-out-the-president/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 00:01:03 +0000</pubDate>
		<dc:creator>ty</dc:creator>
				<category><![CDATA[Culture-Nightlife-Music-Restaurants]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[american politics]]></category>
		<category><![CDATA[blue state]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[FDR]]></category>
		<category><![CDATA[Nixon]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[palette]]></category>
		<category><![CDATA[president]]></category>
		<category><![CDATA[red state]]></category>

		<guid isPermaLink="false">http://gamil.com/?p=1000</guid>
		<description><![CDATA[With all the talk of Red and Blue States some might imagine US citizens are born dipped in one or the other color&#8230; but looking back you can see that the pendulum of democracy has no permanent palette.
Every dog has his day/color&#8230;
Roses are red and violets are blue but the US can&#8217;t decide between the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1001" class="wp-caption alignnone" style="width: 310px"><a href="http://gamil.com/wp-content/uploads/2008/11/2008.jpg"><img class="size-medium wp-image-1001" src="http://gamil.com/wp-content/uploads/2008/11/2008-300x192.jpg" alt="Obama" width="300" height="192" /></a><p class="wp-caption-text">Obama Wins 2008</p></div>
<p>With all the talk of Red and Blue States some might imagine US citizens are born dipped in one or the other color&#8230; but looking back you can see that the pendulum of democracy has no permanent palette.</p>
<div id="attachment_1002" class="wp-caption alignnone" style="width: 310px"><a href="http://gamil.com/wp-content/uploads/2008/11/1972.jpg"><img class="size-medium wp-image-1002" src="http://gamil.com/wp-content/uploads/2008/11/1972-300x192.jpg" alt="Nixson Wins" width="300" height="192" /></a><p class="wp-caption-text">Nixon Wins 1972</p></div>
<p>Every dog has his day/color&#8230;</p>
<div id="attachment_1003" class="wp-caption alignnone" style="width: 310px"><a href="http://gamil.com/wp-content/uploads/2008/11/1936.jpg"><img class="size-medium wp-image-1003" src="http://gamil.com/wp-content/uploads/2008/11/1936-300x192.jpg" alt="FDR Wins" width="300" height="192" /></a><p class="wp-caption-text">FDR Wins 1936</p></div>
<p>Roses are red and violets are blue but the US can&#8217;t decide between the two&#8230; If you want to see more or hear a great catalogue of speeches or read a sea of documents visit : <a href="http://www.presidency.ucsb.edu/elections.php" target="_blank">The American Presidency Project</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2008/11/06/map-out-the-president/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tata buys Jaguar</title>
		<link>http://www.gamil.com/2008/03/27/tata-buys-jaguar/</link>
		<comments>http://www.gamil.com/2008/03/27/tata-buys-jaguar/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 14:07:33 +0000</pubDate>
		<dc:creator>ty</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture-Nightlife-Music-Restaurants]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[tata]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://gamil.com/2008/03/27/tata-buys-jaguar/</guid>
		<description><![CDATA[ 
What is the big deal? Looking at the companies product line, I find Tata a more interesting brand. Practical with style meets old money. Jaguar has been a tired line for years. Maybe Tata will bring some needed color.

Ford was certainly doing nothing interesting with these cars. East takes west! It is about time. [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.tatamotors.com/" target="_blank" title="tata buses"><img src="http://gamil.com/wp-content/uploads/2008/03/s7000205.JPG" alt="tata buses" /></a></p>
<p>What is the big deal? Looking at the companies product line, I find <a href="http://www.tatamotors.com/" title="Tata Motors" target="_blank">Tata</a> a more interesting brand. Practical with style meets old money. <a href="http://www.jaguar.com/global/default.htm" target="_blank">Jaguar</a> has been a tired line for years. Maybe Tata will bring some needed color.</p>
<p><a href="http://gamil.com/wp-content/uploads/2008/03/stickynotecar.jpg" title="sticky note jag"><img src="http://gamil.com/wp-content/uploads/2008/03/stickynotecar.jpg" alt="sticky note tata car" /></a></p>
<p><a href="http://www.ford.com/">Ford</a> was certainly doing nothing interesting with these cars. East takes west! It is about time. I&#8217;m sure Indians have had enough of boring ol&#8217; stiff upper lipped <a href="http://www.landrover.com/global/default.htm">Range Rovers</a> trashing their back country&#8230;</p>
<p><a href="http://gamil.com/wp-content/uploads/2008/03/range-rover-water.jpg" title="we’re making it!"><img src="http://gamil.com/wp-content/uploads/2008/03/range-rover-water.jpg" alt="we’re making it!" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2008/03/27/tata-buys-jaguar/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>COLOR CHART : Reinventing Color 1950 to Today</title>
		<link>http://www.gamil.com/2008/03/25/color-chart-reinventing-color-1950-to-today/</link>
		<comments>http://www.gamil.com/2008/03/25/color-chart-reinventing-color-1950-to-today/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 19:30:46 +0000</pubDate>
		<dc:creator>ty</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Culture-Nightlife-Music-Restaurants]]></category>
		<category><![CDATA[Designbox]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[mid-century art]]></category>
		<category><![CDATA[MOMA]]></category>

		<guid isPermaLink="false">http://gamil.com/2008/03/25/color-chart-reinventing-color-1950-to-today/</guid>
		<description><![CDATA[ 
MOMA is talking color. According to curator Ann Temkin, somewhere mid-century, artist began seeing color in a new way. With the advent of commercial paint in a myriad of standardized colors the artists pallet became available at the local hardware store. Pop art in a can. Pantone geek heaven.

Of course if you happen to [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://gamil.com/wp-content/uploads/2008/03/2_grancairo.jpg" title="Frank Stella. Gran Cairo, 1962"><img src="http://gamil.com/wp-content/uploads/2008/03/2_grancairo.jpg" alt="Frank Stella. Gran Cairo, 1962" /></a></p>
<p><a href="http://www.moma.org/exhibitions/2008/colorchart/flashsite/index.html">MOMA</a> is talking color. According to curator Ann Temkin, somewhere mid-century, artist began seeing color in a new way. With the advent of commercial paint in a myriad of standardized colors the artists pallet became available at the local hardware store. Pop art in a can. <a href="http://www.pantone.com/pages/pantone/index.aspx">Pantone</a> geek heaven.</p>
<p><a href="http://gamil.com/wp-content/uploads/2008/03/1_reddevil.jpg" title="Jim Dine. Red Devil Color Chart No. 1, 1963"><img src="http://gamil.com/wp-content/uploads/2008/03/1_reddevil.jpg" alt="Jim Dine. Red Devil Color Chart No. 1, 1963" /></a></p>
<p>Of course if you happen to be in Raleigh, NC rather than NYC you can stop by <a href="http://designbox.us/">Designbox</a> and see what a local artist does with actual paint chips from <a href="http://www.valsparatlowes.com/painter.html">Lowes</a>. (see left side. Trademark style of <a href="http://www.shaunrichards.com/">Shaun Richards</a>).</p>
<p><a href="http://gamil.com/wp-content/uploads/2008/03/907artspace-srichards.jpg" title="Shaun Richards 2007"><img src="http://gamil.com/wp-content/uploads/2008/03/907artspace-srichards.jpg" alt="Shaun Richards 2007" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2008/03/25/color-chart-reinventing-color-1950-to-today/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dispatches from ISPO &#8211; part 1: IDEAS</title>
		<link>http://www.gamil.com/2008/02/02/dispatches-from-ispo-part-1-ideas/</link>
		<comments>http://www.gamil.com/2008/02/02/dispatches-from-ispo-part-1-ideas/#comments</comments>
		<pubDate>Sat, 02 Feb 2008 15:43:53 +0000</pubDate>
		<dc:creator>aly</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design knowledge base]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[boxing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[ISPO]]></category>
		<category><![CDATA[nightlife]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://gamil.com/2008/02/02/dispatches-from-ispo-part-1-ideas/</guid>
		<description><![CDATA[Every year I go to the ISPO, the largest sporting goods show in the world. ISPO is hosted at Messe Munchen. Being the location of the old airport,  the fairgrounds are huge: 15 airplane hangers with 2 train stops. It even includes a pedestrian autobahn to get from one site to the other.

Wandering this [...]]]></description>
			<content:encoded><![CDATA[<p>Every year I go to the <a href="http://www.ispo-winter.com/link/en/18253232#18253232">ISPO</a>, the largest sporting goods show in the world. <a href="http://www.ispo-winter.com/link/en/18253232#18253232">ISPO</a> is hosted at <a href="http://www.messe-muenchen.de/en/Home/cn/Exhibition_centres/New_Munich_Trade_Fair_Centre">Messe Munchen.</a> Being the location of the old airport,  the fairgrounds are huge: 15 airplane hangers with 2 train stops. It even includes a pedestrian autobahn to get from one site to the other.</p>
<p><a title="aerial view of messe munchen" href="http://gamil.com/wp-content/uploads/2008/02/messe.gif"><img src="http://gamil.com/wp-content/uploads/2008/02/messe.gif" alt="aerial view of messe munchen" /></a></p>
<p>Wandering this show requires comfy shoes or else wheels. So you must weave your way between booths, skateboards, and people bounding on the latest <a href="http://www.powerjumperz.com/?gclid=CI_03s_rpZECFQ6CPAod9i9Adg">springy leg contraptions</a>.</p>
<p><a title="Powereisers" href="http://gamil.com/wp-content/uploads/2008/02/powerisers_8.jpg"><img src="http://gamil.com/wp-content/uploads/2008/02/powerisers_8.jpg" alt="Powereisers" width="323" height="216" /></a></p>
<p>As a member of IDEAS, a design/trends collective subsidized by ISPO itself, we set up some simple displays, sell our color cards and let people rifle through our portfolios.</p>
<p><a title="IDEAS stand" href="http://gamil.com/wp-content/uploads/2008/02/ideas_6.jpg"><img src="http://gamil.com/wp-content/uploads/2008/02/ideas_6.jpg" alt="IDEAS stand" /></a></p>
<p><a title="Rifling through portfolios" href="http://gamil.com/wp-content/uploads/2008/02/ideas_9.jpg"><img src="http://gamil.com/wp-content/uploads/2008/02/ideas_9.jpg" alt="Rifling through portfolios" /></a></p>
<p>Though the more eager ones among us try to sell from their &#8220;book,&#8221; I prefer to wander the show during the day searching for new material and get insights to new trends in fabrications and design.  Then at night, hang out with the IDEAS gang to discuss  what we&#8217;re doing/thinking, and what we&#8217;ve seen from our various viewpoints. This can happen all over Munich, but tends to conclude at the famous <a href="http://www.cafe-schiller.de/1_englisch/index.htm">Shiller (Boxing) Bar</a> started by Andrea Lanweider and Hans Fretz.</p>
<p><a title="Vittorio, Guy, Aly and Ali" href="http://gamil.com/wp-content/uploads/2008/02/ideas45.jpg"><img src="http://gamil.com/wp-content/uploads/2008/02/ideas45.jpg" alt="Vittorio, Guy, Aly and Ali" /></a></p>
<p>I was folded into IDEAS by Nadine Cino who was recruiting more American designers at the lackluster <a href="http://web.archive.org/web/19981202195151/www.supershow.com/media_room.html">Super Show</a> to join a group of <a href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=15&amp;Itemid=91">exceptionally talented designers from all over Europe, Japan, and even Iceland</a>. Part of the benefits of being a member was to exhibit at ISPO and get involved in color trends with a diverse set of perspectives. The application process was pretty serious but the more I knew about the group the more eager I was to join this network and they welcomed me quite warmly.</p>
<p><a title="Allo!" href="http://gamil.com/wp-content/uploads/2008/02/ideas11.jpg"><img src="http://gamil.com/wp-content/uploads/2008/02/ideas11.jpg" alt="Allo!" /></a></p>
<p>In the early days we had color meetings during the ISPO show. My first meeting included the visionary <a href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=41&amp;Itemid=74">Vittorio Giomo </a>who successfully predicted the dominant trend of charcoal greys in apparel (years ago) by refocusing on the naked human body &#8211; and then building a pallet that complemented this perspective. It was an eye-opener to take a philosophical approach to color like this but I loved the process and could certainly appreciate the results. Each season has a group of IDEAS members selling their insight on coming trends. Unfortunately <a href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=83&amp;Itemid=2">these trend meetings</a> are done in between ISPO&#8217;s now, and I cannot swing the extra trip.</p>
<p><a title="2009-2010: giving" href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=76&amp;Itemid=2"><img src="http://gamil.com/wp-content/uploads/2008/02/giving.jpg" alt="2009-2010: giving" width="271" height="204" /></a></p>
<p><a title="Color meeting" href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=76&amp;Itemid=2"><img src="http://gamil.com/wp-content/uploads/2008/02/freiburg_1.jpg" alt="Color meeting" width="275" height="208" /></a></p>
<p>Eventually <a href="http://portal.ideas-designers.com/index.php?option=com_content&amp;task=view&amp;id=19&amp;Itemid=89">IDEAS</a> helped inform us for the concept for <a href="http://www.designbox.us">Designbox</a>. Like most associations of creative people, IDEAS has a &#8220;dynamic uncertainty&#8221; that plagues the group on who we are or what we will become next. For me I see that these times are usually accompanied by a drop in new applicants.</p>
<p>But when a new member shows up, the older ones have to help explain what the group is and the positive aspects of different members they might otherwise criticize.  In the end it&#8217;s the new energy of a fresh member who makes a group gel. If in Africa, &#8220;it takes a village to raise a child,&#8221; I believe that in creative networks &#8220;it takes a newcomer to build the village.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2008/02/02/dispatches-from-ispo-part-1-ideas/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Branding a product: how a 5-minute blurb turns into 3 days</title>
		<link>http://www.gamil.com/2007/11/27/branding-a-product-how-a-5-minute-blurb-turns-into-3-days/</link>
		<comments>http://www.gamil.com/2007/11/27/branding-a-product-how-a-5-minute-blurb-turns-into-3-days/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 20:03:06 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gamila]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[facemod]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://gamil.com/2007/11/27/branding-a-product-how-a-5-minute-blurb-turns-into-3-days/</guid>
		<description><![CDATA[
Ok. As you&#8217;ve possibly already read, we have a new product out for the holidays called the Facemod Self-Centerpiece, which we developed to promote our new 3d-printing capabilities. As anyone who has ever written a resume knows, it&#8217;s 10 times more difficult to market your own stuff than someone else&#8217;s. And that is why it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gamilacompany.com/facemod/index.html"><img src='http://gamil.com/wp-content/uploads/2007/11/candle-bisque.jpg' alt='' /></a><br />
Ok. As you&#8217;ve possibly already read, we have a new product out for the holidays called the <a href="http://www.gamilacompany.com/facemod/index.html">Facemod Self-Centerpiece,</a> which we developed to promote our new 3d-printing capabilities. As anyone who has ever written a resume knows, it&#8217;s 10 times more difficult to market your own stuff than someone else&#8217;s. And that is why it has taken 3 days to decide upon 2 simple words in our marketing blurb: candlestick and bisque.</p>
<p>What is a &#8220;Candlestick?&#8221;: this word actually means &#8220;thing that holds a candle.&#8221; The dictionary, Wikipedia and lots of candle sites all agree—but we couldn&#8217;t. I mean, the only part that looks like a stick is the actual candle, right? We went through tons of names. &#8220;Candle Holder&#8221; sounds clunky. &#8220;Single Candelabrum&#8221; sounds hoity toity. So, after all the research is over, we are sticking with &#8220;Candlestick&#8221; but using &#8220;Candle Holder&#8221; at least once in the description.</p>
<p>What&#8217;s another name for &#8220;off-white?&#8221; We went through the Sherwin Williams swatch fan as well as their super cool <a href="http://sherlink.sherwin.com/swapp/color_visualizer/index.jsp">online color visualizer</a>, took informal surveys around the office, and even found a list of <a href="http://forums.ebay.com/db1/thread.jspa?forumID=92&#038;threadID=32348">color names on eBay</a> (who knew?)! There are a lot of names for off-white: French Vanilla, Alabaster, Antique White, Winter White, Shell, Oyster, Ecru and Bone, to name a few. Seems there are lots of preconceived notions with each color. &#8220;Bone&#8221; seemed to be one of the best descriptors, but we&#8217;re talking about faces already&#8230;adding &#8220;bone&#8221; to the description seems a little creepy. Anyway, we went with Bisque because it relates to pottery (and because it has a Q in it &#8211; YEA), but in the process, we also learned that Bisque, the soup, is not necessarily white-ish. In fact, it&#8217;s often red-ish, with the word having more to do with being smooth or pureed than color. But by the time we learned that, we had all grown to like the word, so to hell with it. It&#8217;s Bisque (until further notice).</p>
]]></content:encoded>
			<wfw:commentRss>http://www.gamil.com/2007/11/27/branding-a-product-how-a-5-minute-blurb-turns-into-3-days/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
