This is a story about how student designers rarely make money from their work…they do it for the exposure. This is also a story about how designers rarely make money from designing for the music industry…they do it for the love of the band and the fun of the project…and the exposure. But 38 years [...]

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I read a lot about the FUWA when they were first unveiled as the 2008 Beijing Olympic mascots about a year ago. Thought now, on this opening day might be a good time to review how the mascots came to be. According to the Olympic site, each of Fuwa has a rhyming two-syllable name -a [...]

Posted in Art, Branding, Creativity, Culture-Nightlife-Music-Restaurants, Design, Travel 3 Comments »

Snow machine + soapy stuff + helium = flogos. Sure we design a lot of logos but none of us believe that they could be good enough to float in front of celestial bodies. I mean is this branding’s final frontier? More importantly, would this lead to our kids laying in the grass saying, “hey [...]

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