I read a lot about the FUWA when they were first unveiled as the 2008 Beijing Olympic mascots about a year ago. Thought now, on this opening day might be a good time to review how the mascots came to be.
According to the Olympic site, each of Fuwa has a rhyming two-syllable name -a traditional [...]

Posted in Art, Branding, Creativity, Culture-Nightlife-Music-Restaurants, Design, Travel 2 Comments »

Snow machine + soapy stuff + helium = flogos.
Sure we design a lot of logos but none of us believe that they could be good enough to float in front of celestial bodies. I mean is this branding’s final frontier?

More importantly, would this lead to our kids laying in the grass saying, “hey if you [...]

Posted in Branding, Design No Comments »

Saw the news at NewRaleigh.com that the GRCVB (Greater Raleigh Convention and Visitors Bureau) went and got itself a new brand. In fact, they went all the way to Toronto to get it! Wow. I guess all the local agencies and firms just aren’t as talented, economical or in touch with what’s great about our [...]

Posted in Branding, Local: Raleigh & Beyond 1 Comment »