The Evolution of Brands

Date January 29, 2009

In the United States our history is represented by brand not blood. The great lineage’s of power are the likes of Coke, Ford and Wal-Mart. In antique stores and ol’ timey restaurants, nostalgia is represented by old promotional signs that  never were meant to be collectible. With that in mind, sales is sales and even [...]

Twitter…more powerful than Motrin.

Date November 19, 2008

 
The pain reliever, Motrin, lost a major bonding opportunity by poking fun at new moms who use baby slings and other “close to the body” carriers. A new online and magazine ad was pulled Monday with an apology on their home page due to thousands and thousands of twitter comments by outraged moms and blogs [...]

Rolling Stones Logo, original artwork sold

Date September 3, 2008

This is a story about how student designers rarely make money from their work…they do it for the exposure. This is also a story about how designers rarely make money from designing for the music industry…they do it for the love of the band and the fun of the project…and the exposure.
But 38 years after [...]