I often say if you found out your local ‘favorite’ was closing people would flock there. As a ‘local’ business hoping to be a ‘favorite’ how do you convert this love into attendance. The language of The 3/50 Project really resonates with this struggle and communicates the idea without being combative with larger [...]

Posted in Branding, Creativity, Gourmet: Food and Beverage, Local: Raleigh & Beyond, Shopping 4 Comments »

If you have not been to Paris in the past 100 years or so you have been missing out. Macaron’s (not to be confused w/ coconut macaroons) are the signature confection in The City of Light. Composed of a delicate pillow of meringue, almond and silky sweet fillings in a myriad of colors. You may [...]

Posted in Creativity, Culture-Nightlife-Music-Restaurants, Gamila, Gourmet: Food and Beverage, Shopping, Travel 1 Comment »

I came across cricket today in my morning internet wanderings, and was immediately drawn to because of its simply/happy/friendly feeling packaging.
Cricket is a Green Tea and Kola Nut Brew. None of those chemically ingredients such as the phosphorics or high-fructoses are included in the Cricket formula.

Posted in Blog and Surf, Branding, Gourmet: Food and Beverage, Natural Environment, Shopping 1 Comment »