The Evolution of Brands

January 29, 2009

In the United States our history is represented by brand not blood. The great lineage’s of power are the likes of Coke, Ford and Wal-Mart. In antique stores and ol’ timey restaurants, nostalgia is represented by old promotional signs that  never were meant to be collectible. With that in mind, sales is sales and even brands that rely on being ‘old reliable’, update for the times.

When it rains it pours...in a cute dress

Sometimes its sad when they take your pickle away but hey, they have been shrinking it for years.

Have you seen my gherkin?

Sometimes it gets to modern for my tastes… too san-serif-euro not enough juice.

too Madison Ave not enough Indian River...

and I never have liked Pepsi and now it has a loose end. What does it men when your yin/yang gets ‘young’.

Change we wont drink.

Stumble it!

Tags: , Branding, coke, ford, graphic design, heinz, morton salt, pepsi, tropicana, wal-mart