Japanese Packaging Makes Shopping Fun
March 6, 2008
Whenever I go to China, I make a point to visit a grocery store to see the packaging. I end up buying a lot of it, and it’s almost always actually Japanese brands. It’s just so colorful and fun! James Bowskill has created “Off the Shelf: a Japanese packaging design scrapbook” online so you can see it without the $2500 airplane ticket. Here’s a sampling:
Kinchou Mosquito Coils – this is my favorite, partially because they chose to use a rooster as the graphic for mosquito coils. Huh?
Ajinomoto Salt – different versions of Panda faces are everywhere in the grocery!
Lamune Soda – and they’re definitely not afraid to make unique and pretty bottle shapes.
Check it all out at Off the Shelf.
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March 6th, 2008 at 10:15 am
Thanks for the love. The blog is looking great! Keep up the good work:)
March 6th, 2008 at 11:23 am
True, Packaging does make a difference!!
We confront this everyday
– Nice post!
Mike at abc-packaging
March 7th, 2008 at 2:13 am
These are fun to look at. Okay, what are mosquito coils? I guess a rooster is more pleasing to the eye than a mosquito brand.
March 7th, 2008 at 11:59 am
I think mosquito coils are coils that burn kinda like incense coils except the smell is chemical yuckiness to keep skeeters away. After doing a quick Google search, I have now found out that roosters and chickens eat mosquito larvae, so I guess they are a good symbol (if you know the facts) of a mosquito fighter.
March 8th, 2008 at 1:12 am
That first box is beautiful!