You know it’s a good ad campaign when you noticed it changed!

November 1, 2007

French Paper Company. I’m a geek about it. I don’t want to like all the C.S. Anderson designed ad inserts. I don’t want to like them because everybody likes them. It’s like still liking a music group once they’re on Clear Channel or sell out (translation: actually become successful). But I can’t help it with the French Paper ad inserts. I see them in all the design mags and, instead of ripping them out in a rage because they are in my way, I oh-so-carefully pull it out from the binding and save it in a drawer with all the other French Paper ads I have carefully removed. And C.S.Anderson designed it to be that way. They designed in the collectability by creating a baseball card approach to the cards, showing different fun personality portraits. It’s fun to go through the ones from previous issues to see all of the different portraits you have amassed. But today was a new day. I opened the December issue of HOW magazine, and the French Paper insert was a new design. I removed it in an automatic pilot sort of way and then immediately noticed the visual difference. I still like it. I’ll still save it because once I start a ritual, it’s hard to let go. But the collectability of this new card isn’t there. It’s just a pretty card. Maybe after 3 or 4 of these new ones, I’ll see that it is indeed a set, and I will praise my own smarts for not giving up on the collection. Only time will tell.

On a similar note, I still love the Goth-Icky collection they’re sellin on the site. They’ve been available for a while, but check it out if you haven’t seen them already. Now that Halloween is over, ya gotta start thinkin’ about that crazy gift givin’ season!

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Tags: , art series, French paper, graphic design