This post was written by beth October 3, 2013
LYF means Love Your Fashion. Love Your Feet. And above all, Love Your Footprint.
It’s time to disrupt and change the way shoes are made, and we are doing that through a massive change in shoe manufacturing and assembly: LYF shoes.
The idea is to bring manufacturing back into our downtowns, but utilizing the very newest tools. We call this model the Digital Cobbler. It is our best thinking on how to fuse creativity and sustainability with great value. Assembling shoes in 90 seconds, we can afford to bring manufacturing back and even in small intimate settings like a retail shop.
The ultimate goal is creating a shoe collection that is sustainably created and custom built on-demand from a modular set of components. This means we can have infinite number of fashion upper options to choose from. It also means that each piece of the shoe is made from a single source sustainable material, AND the shoe is assembled without high heat or nasty glues, so at the end of its LYF-cycle, it can be sent back to us, easily disassembled and sent back to the manufacturer for complete closed loop upcycling. It’s a massive disruption in the big-factory approach of traditional shoe making.
Talking about supply chain and manufacturing is not as simple as talking about a product, but this work is truly important to us. The Digital Cobbler model is about fusing the best of: the globalized supply chain, the dexterity of new manufacturing tools, and the many benefits of assembling shoes as close to the consumer as possible. We hope to build Digital Cobbler shops in many international markets leveraging local resources while still benefitting from molds and components developed in other parts of the LYF marketplace. This is different than a “100% Made in USA” approach.
To launch LYF and get it off the drawing board and into the real world, we are using Kickstarter once again, and we are appealing to you to join in and help spread the word.